A study on exports channels of mango products: the role of Agri Export Zone (AEZ) in Chittoor District.
Tripuraneni Jaggaiah, Priyanka M. N. K., Shreedhar Deshmukh
Author Affiliation: Koshys Institute of Management Studies, Bangalore, Karnataka, India.
International Journal of Sales & Marketing Management Research and Development 4 : 33-40
Abstract : This article made an attempt to review the status of fruit processing industry and cluster of mango pulp exporting units needs lot of encouragement and the export marketing support from AEZ for the development of mango processing industry in Chittoor District of Andhra Pradesh. To leverage the advantage of an Agri Export Zone and to use additional infrastructure facilities both for the purpose of mango possessing as well as vegetables, an AEZ has been approved by the steering committee. The Zone covers the entire Chittoor District. A substantial amount of backward integration has already been done in this area. All this benefits the Agri Exports Zone which entails a total investment of around 53 crores of rupees out of which around Rs. 20 crores flow from various Central Government agencies like APEDA, National Horticultural Board, Ministry of Food Possessing Industries, etc. The State Government agencies also contribute on amount of around Rs. 9.5 crores, with the remaining amount coming from the private sector. It is expected that this additional investment will leads to an incremental export of more than Rs. 250 crores in the next five years, apart from considerably enhancing domestic sales as well. More than 500 formers stand to benefit directly.