Marketing margins of various functionaries for mangoes marketed in Azadpur market of Delhi, India.
Srivastava D., Bisaria G.
Author Affiliation: Div. Agric. Economics, Indian Agric. Res. Inst., New Delhi-110012, India.
Acta Horticulturae : 269-276
Abstract : Mango occupies roughly 1 Mha, 40% of India's total area under fruit cultivation. This study examines the marketing margins of various market intermediaries for the year 1984. It was found that the growers hardly made any profit, especially when fixed costs were taken into account. Commission agents charged 8% on the transactions. The profit reaped by the wholesalers/mashakhores was around 81% on their investment, and that for retailers was 45% on their investment, after taking into account the mango losses in transit, which during different periods ranged from 8-12.5%. The maximum losses were observed during the months of July and August when both the temperature and the humidity contributed to it. For the various processed products of the mango, the profit margins ranged from 23-137%. The study clearly highlights the exploitation of the mango market by various intermediaries at the cost of the growers. Hence, there is an immediate need for corrective measures such as cooperative marketing and the processing of mangoes.