The UK market for exotic tropical fruit.
Henderson D. W.
Author Affiliation: Geest plc, White House Chambers, Spalding, Lincolnshire, PE11 3JJ, UK.
Aspects of Applied Biology 20 : 3-12
Abstract : The paper outlines trends in the market for fresh fruit, distribution channels, market size and opportunities in the UK, highlighting the situation for pineapples, avocados, and mangoes. A list is then presented of the requirements for future development of the exotic fruit market: market research; product specification; technical information; capital investment; and management. Properly coordinated, these key elements can turn a traditional producer-oriented trade into a modern marketing-led industry, providing profits for producer, distributor and retailer and better quality fresh produce for the consumer.