Efficiency of self-marketing vs. contracting for Alphonso mangoes in Maharashtra.
Thorat V. A., Patil H. N., Borude S. G.
5 tab., BLDSC
Agricultural Marketing 33 : 46-48
Abstract : Tropical fruits like mangoes and guavas are often sold at the time of flowering or contracted out to pre-harvest buyers to ensure a riskless and convenient sale. This article examines the comparative efficiency of self- or direct-marketing and contracting, with respect to Alphonso mangoes in Maharashtra, India. Data from 43 growers in Ratnagiri district, pertaining to 1984/85, suggest that self-marketing is a more profitable technique. However, the high degree of risk attached to the Alphonso gives rise to the need for crop insurance. In conclusion, institutional finance and other policy measures are recommended.