Exotic produce: the changing market in the UK.
Henderson D.
British Food Journal 94 : 19-24
Abstract : The paper reviews the UK market for exotic fruit and vegetable products with detailed consideration of the mango, pawpaw, avocado and pineapple markets since 1985. It is concluded that there are opportunities for growth in this market despite infrequent and not irregular purchasing, and the consumer's perception of the products as expensive and a risk. Risk can be reduced by attention to quality at point of sale, i.e., ripe and ready to eat. Common marketing strategies for an extending range of products with supermarkets as the best distribution channels is recommended.