Purchasing habits, consumption and loss of mango at the consumer level.
Báez-Sañudo R., Rodríguez-Félix A., Siller J. H., Bringas-Taddei E., Báez M. A., Camarena-Gómez G., Martínez-Antúnez R.
Author Affiliation: Centro de Investigación en Alimentación y Desarrollo, A.C., Apdo. Postal 1735, Hermosillo, Sonora, CIAD/DTAOV/MC/94/004, Mexico.
Proceedings of the Interamerican Society for Tropical Horticulture 38 : 28-31
Abstract : Purchase and consumption habits, as well as in-home handling of mango are characterized. A consumer survey was done by direct interview in the main Mexican shopping centres. It was found that 48% of the interviewed consumers bought mango once a week in amounts above 1 kg, but under 3 kg (84%). Consumers bought mango more frequently during harvest season (77%) and when the fruit price fell (64%). A high proportion of consumers (67%) did not report in-home mango losses, and 30% had losses lower than 10%. Consumers (67%) also reported that they consumed the fruit when it had a small rotten area, once it was removed. In-home cold storage of mango is a common practice.