Dynamics of marketing of selected fruits in Nagpur.
Bagde N. T., Autkar V. N., Vyawahare C. A.
Author Affiliation: Punjabrao Krishi Vidyapeeth, Akola, India.
Bihar Journal of Agricultural Marketing 4 : 71-78
Abstract : The paper examines: (1) the cyclic pattern of arrivals and prices of selected fruits (apples, grapes, mangoes) in Nagpur market, Maharashtra state, India; and (2) the marketing costs and margins. A total of 11 commission agents and wholesalers and 30 retailers was selected for the study. Market arrival and price data were obtained from Nagpur market records and the primary data pertain to the year 1991/92. A simple tabular method is used to compare the cost, price-spread and margin of different fruits. Marketing efficiency is worked out using the Shepherd formula. An inverse relationship is observed between arrivals and prices. The inefficient marketing system is mainly due to high marketing margins resulting in a lower share to the producer, greater margin to middlemen and higher prices for the consumer.