A preliminary analysis of the marketing of mango in Sindh Province, Pakistan.
Khushk A. M., Smith L. E. D.
Author Affiliation: Department of Agricultural Economics, Wye College, University of London, Ashford, TN25 5AH, UK.
Pakistan Development Review 35 : 241-255
Abstract : The structure and operation in Sind, Pakistan, of the marketing channels is described, and marketing margins of producers and other market agencies are quantified, focusing on mangoes. Data are presented from a survey, conducted in 1995, of 120 producers, 20 contractors, 20 commission agents, 15 wholesalers, 20 retailers, and ten exporters. Survey results show that more than 90% of producers sold harvesting rights to their orchards to contractors. The producers' share of the retail price was calculated to be 25%. The other shares were 43% for contractors, 6% for commission agents, 5% for wholesalers, and 21% for retailers. Other indicators reported are net profit margins, duration and type of contract, method of contract price determination, mode of payment, and conduct of auctions.