The potential for selected Indian horticultural products on the European market.
Gray A., Kleih U.
Author Affiliation: University of Greenwich, UK.
Marketing Series - Natural Resources Institute : vi + 45 pp.
Abstract : India is a major producer of a number of horticultural crops, including mango, bananas, onions and Asian vegetables and has traditional markets in Asia and the Gulf. Only a very small percentage of the total production is destined for export. The development of other markets for export represents an important opportunity for national economic growth and can contribute directly to rural incomes through rural employment opportunities and smallholder involvement. This report reviews past trends and prospects on the European market in general and the UK market in particular for horticultural exports form India. The principal products reviewed are mango, melon, papaya, speciality banana, onion and Asian vegetables. The structure of marketing and demand for fresh fruit and vegetables in the UK are considered. The market outlook for selected Indian horticultural exports and the factors that will govern their performance are examined.