Guidelines for exporters of fruit and vegetables to the European market.
Author Affiliation: Special Advisory Services Division, Commonwealth Secretariat, Pall Mall, London, UK.
: 206 pp.
Abstract : This handbook illustrates the opportunities and requirements to maintain and develop market presence in the EU fruit and vegetable trade. Section I looks at the EU and its constituent markets. Section II focuses on products with potential, namely: Asian and ethnic vegetables; asparagus; baby vegetables; French and climbing beans; chilli; ginger; mangetout; squashes and pumpkins; strawberries; raspberries; litchi; mango; sweet and water melons; pawpaws; and passion fruit. Section III covers topics concerning the practicalities of an export enterprise including: marketing; new product formulations; air freight; management systems and standards; crop and product development trials; key issues associated with start-up; key competitive issues; electronic business; and market price information. Addresses, trade fairs, and a bibliography complete the appendices of the handbook.