Post-harvest handling and price spread of 'Alphonso' mango in Maharashtra.
Ladaniya M. S., Vinod Wanjari, Gajanana T. M.
Author Affiliation: National Research Centre For Citrus, Amravati Road, Nagpur - 140 010, India.
Agricultural Marketing 47 : 22-27
Abstract : Based on data obtained in 2001 through interviews with 60 growers of Alphonso mango, as well as with wholesalers, retailers and other market intermediaries, this paper (i) describes the post-harvest practices for Alphonso mango in Maharashtra, India; (ii) identifies the marketing channels for the mango; (iii) determines the marketing margins and marketing efficiency in each channel; and (iv) identifies the marketing constraints and suggests measures for improvement.