Overview of the international mango market: the Brazilian export channel.
Braz J.
Author Affiliation: Instituts Agronomiques Méditerranéens (IAM) - Montpellier, 3191, route de Mende, BP 5056, 34033 Montpellier Cedex 1, France.
Thèse, Institut Agronomique Méditerranéen de Montpellier. Series: Master of Science : iv + 131 pp.
Abstract : This MBA dissertation is aimed at forming an updated panorama of the international mango market with particular analysis of the Brazilian export sector. Using methods of analysis of sectors and of clusters of businesses, the approach chosen consisted of analysing the existing literature and the information available on the Internet and performing a telephone and e-mail survey of players in the mango sector in Brazil. The study covers successively the international market, the Brazilian national sector, the Petrolina-Juazeiro centre (the main focus of production of export fruits in Brazil, analysed as a cluster of businesses) and finally the Petrolina-Juazeiro centre export chain. Each of these themes is analysed in detail. In conclusion, attention is drawn to the specific features of the world mango market, and especially its segmentation and dynamism, and the existence of strongly individual features in the two main import markets - the USA and Europe. The good competitive capacity of Petrolina-Juazeiro is stressed, together with the need for local players of the centre to face, in the near future, new challenges linked with the evolution of European regulations and increased international competition.