Challenges for fruit culture and marketing of mango.
Documentos da Embrapa Semi-Árido : unpaginated
Abstract : Between 1994 and 2004, there was an average increase of 30% in fruit productivity in Brazil. Four strategies are considered to be important for maintaining the value of the product: modernization of commercialization; increase of exports; promotion of consumption of fruit; and management of properties. Notes are given on each of these strategies with particular reference to mango production. Challenges for the Brazilian mango-producing network in response to the recent increase in production are also outlined.