Consumers' attitudes, perceptions and needs regarding mangoes and mango products.
Mostert P., Steyn D.
Author Affiliation: Noordwes-Universiteit, Potchefstroomkampus, Potchefstroom, South Africa.
27 : 8-12
Abstract : A research study was conducted among South African consumers to determine their attitudes, perceptions and needs regarding mangoes and mango products. A total of 855 consumers in traditional white and none-white residential areas in Gauteng, KwaZulu-Natal, the Central region and the Western Cape were approached to participate in the study. From the study it was determined that both mango eaters and non-eaters lack information regarding mangoes and mango characteristics. They, for example, do not know when mangoes are ripe or how to prepare them. Mangoes are furthermore seen as messy to eat and this reason is one of the obstacles for current mango eaters to eat more mangoes and for non-eaters to start eating mangoes. Mangoes are also seen as expensive fruit, especially by consumers in the lower social-economic market segments.