Analyzing the role of agricultural extension services in mango production and marketing with special reference to world trade organization (WTO) in district Multan.
Hussain D. A., Butt T. M., Hassan M. Z. Y., Asif Javed
Author Affiliation: Department of Agricultural Extension, University of Agriculture, Faisalabad, Pakistan.
Journal of Agriculture and Social Sciences 6 : 6-10
Abstract : This study analyzes the agricultural extension services in mango production and marketing with special reference to awareness of trade agreements under the World Trade Organization (WTO) in district Multan, Punjab, Pakistan. The population of the study consisted of all mango growers, Agriculture Officers (Extension), research staff of Mango Research Station Shujaabad, arhtees and mango experts of district Multan. But in this manuscript following specialists were selected as respondents all the Agricultural Officers (10), one Executive District Officer, one District Officer, three Deputy District Officers and one Horticulturist in the selected tehsils on census basis thus making total number of 16 respondents. The research findings indicate that an overwhelming majority of the respondents were aware of WTO. It was concluded that awareness level of the respondents about the various agreements related to WTO was low and in some cases it was zero. The positive impact of WTO as identified by the respondents was that it will be helpful in providing finished product at the doorsteps of consumer and safe to human and animal health, but on the other hand the main threat of total command over markets by developed countries through their higher technology and well equipped industry especially related to mango fruit and its byproducts.