Marketing of mangoes in the Punjab state.
Balwinder Singh, Sidhu D. S.
: 110pp.+app.
Abstract : The study examines the operational aspects of the mango (fruit) market in the Punjab, covering marketing channels, marketing margins, price structure and other marketing aspects such as transport, grading, packing etc. Nearly 70% of the orchard owners sold their orchards to pre-harvest contractors. The share of the pre-harvest contractors was nearly 34% of the consumers rupee and the owners only received 42%. Prices also varied according to varieties and grafted varieties of mango fetched higher prices than desi varieties. Grading was not practised on scientific lines, though there was evidence of good returns for grading. The study points out the need for better connecting roads for proper transport, cold storage facilities, and better organization by the orchard owners.