Price spread, marketing efficiency and constraint in marketing of mango in south Gujarat region.
Jaypatre G. S., Patel K. S., Awaghad P. R.
Author Affiliation: Department of Agricultural Economics and Statistics, Navsari Agricultural University, Navsari, Gujarat, India.
International Research Journal of Agricultural Economics and Statistics 2 : 75-78
Abstract : Present study was undertaken to examine the price spread, marketing efficiency and constraint in marketing of mango in south Gujarat region. On the basis of larger area under mango, Pardi Taluka of Valsad district was selected for study purpose. The investigation was based on the farm level data obtained by survey method from the sample of 70 cultivators from 7 villages for the year 2007-08. The price spread ranged form (0.58%) in channel I to 62.35% channel IV of the consumer rupee. The producers share in consumer's rupee was maximum in channel-I (99.42%). In marketing of mango, the price spread was lowest fn channel I (Rs. 1.27) and highest in channel IV (Rs. 115.72). It could be concluded that channel I i.e. producer to consumer was most beneficial to farmers. The marketing efficiency was much higher in channel I (170.93) and poor marketing efficiency in channel IV. The major problems faced by mango grower were lack of cold storage facility and high cost of transportation.