Agency involved and factor influencing net price of mango in South Gujarat Region.
Jaypatre G. S., Patel K. S., Awaghad P. R.
Author Affiliation: Department of Agricultural Economics, Navsari Agricultural University, Navsari, Gujarat, India.
International Research Journal of Agricultural Economics and Statistics 2 : 136-139
Abstract : With the growing commercialization in agriculture, marketing of farm product especially that of mango is more important for growers. Present study was undertaken to examine, agencies involved in marketing of mango and identify the factors influencing net price of mango in South Gujarat Region. On the basis of larger area under mango, Pardi taluka of Valsad district was selected for study purpose. The investigation was based on the farm level data obtained by survey method from the sample of 70 cultivators, 7 villages are selected from Pardi taluka of Valsad district for the year 2007-08. Total quantity marketed was 627.80 crates, out of this the quantity of mango marketed were 63.78, 117.28 and 446.74 crates by the small, medium and large size group, respectively. Regarding quantity marketed through different agencies by sample growers, maximum quantity (82.26%) was sold through co-operative society and minimum quantity (1.07%) was sold through wholesaler/commission agents. In functional analysis the different factor were regressed on the net prices, which indicated that R2 value was 0.89, 0.87, 0.79 and 0.98 in case of medium, small, large and overall farm size group, respectively. It implied that 89, 87, 79 and 98% influencing variation in net price of mango on medium, small, large and overall farm size group, respectively.