Mango marketing, Ilocos Norte and Ilocos Sur.
Domingo B. H.
32 tab., BIDS
: 27pp.
Abstract : A study was conducted to determine (1) the recent past and short-term future demand for mangoes in Ilocos Norte and Ilocos Sur in the Philippines, (2) the existing market structure for mangoes in five Ilocos towns, and (3) the performance of the present marketing system. The study also suggests a marketing system to effectively handle an increase in mango production. It concentrates on five towns in the area with areas potentially suitable for mango production. Interviews were conducted with 38 mango dealers. The findings are presented as follows: production and consumption; structure of marketing system; performance of marketing system; and a suggested marketing system.